The investor (target market) is typically an individual who desires activity in the stock market, but does not have the expertise nor the inclination to navigate the various complexities of public trading. There are many other services that allow for passive participation in the market. Gainze, however, offers a unique suite of services starting with an information based capability for the investor to choose their broker or brokers. Additionally, there is a grouping feature which enables low threshold investors to pool their funds and gain access to higher rated brokers.